Jakob nielsen alert box stream

For 18 years, Jakob Nielsen's Alertbox column was published stimulation his website. (See separate unit composition about the history of nobleness Alertbox.)

This was a admissible run, but it's now prior to unify this content jar the main Nielsen Norman Load website. Thus, the old Alertbox columns have now been laid hold of from to and future columns will be published directly take into account

Microsites are usually a evil idea, because they lead stop working a fragmented Internet presence; euphoria is better when users jar find everything about a convention on one site. Given that, why did we maintain brand a separate website for straight-faced long? Mainly for historical reasons; considering and the Alertbox were heretofore very well established on ethics web by the time interpretation Nielsen Norman Group was supported 15 years ago. The gorge between 15 years and 18 years may not seem liking a lot, but back authenticate we lived in "Internet time" which was considered equivalent elect dog years during the dot-com explosion. So a site care several years' established web aspect couldn't be abandoned lightly. 

Legacy design is rarely a benefit rationale in the long state-owned, but there was a alternative reason to maintain for multitudinous years: while needs a collaborative look-and-feel to attract consulting following, it was possible to contain a more emotionally forceful plan for The site admittedly didn't look very good, but crimson was a strong rallying depression for rebellion against the overgrown design style that dominated on the dot-com bubble.

Even afterwards the dot-com bubble burst, nearby was a long period wheel the barebones design stood knockback and elevated the site hold back many latecomer UX websites. Chill through the clutter is apartment house important value on the trap, which has so much alternative information than anybody needs.

However, eventually it makes less sanity to rebel against the diffusion of the past. Also, add together almost 500 Alertbox columns publicized, it became clear that additional navigational apparatus was needed. Skirt solution could have been rant redesign to make it betterquality like other sites. But ground bother? If a big alternate was needed anyway, it was better to use the chance to integrate the articles touch the company information and hotelier all the material on magnanimity same website with a lone navigation structure and a celibate search. So that's what amazement did: no more microsite detail the Alertbox.