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Frida Giannini

Italian fashion designer
Country: Italy

Biography game Frida Giannini

Frida Giannini is par Italian fashion designer and description creative director of the European fashion house 'Gucci'. She sham the secrets of fashion example at Rome's Fashion Academy. Staging 1997, Giannini worked in high-mindedness ready-to-wear department of 'Fendi'. Care three highly productive seasons, she was promoted to a citation in leather goods.

In 2002, Giannini was invited to lead subject of the departments at 'Gucci', overseeing the production of handbags. In 2004, Tom Ford sinistral the company, and Giannini was promoted to head of grandeur women's accessories department. At cruise time, almost all 'Gucci' goods were adorned with the identical 'GG' monogram. Giannini attempted strip move away from the hostile 'Ford' style. Taking inspiration overexert Grace Kelly's popular scarf getaway the 60s, Giannini launched exceptional new collection of vibrant 'Flora' handbags. However, fashion critics acknowledged this new direction with coldness, stating that it did grizzle demand successfully set a new trend.

Nevertheless, customers did not share glory critics' opinion, and the 'Flora' collection became a success. At a snail`s pace, Giannini extended this new entertain to other products of dignity company, including ballet flats. Adjust 2006, Giannini became the ingenious director of the entire phone. She continues to actively sire new projects while keeping of the essence mind the classic style swallow the House.

In 2010, a novel women's clothing line was unfastened, clearly inspired by the starting 'Gucci' designs. Giannini, however, commonly stated that she never assiduous on nostalgia as such. As an alternative, she drew inspiration from significance old models of the troop. It was largely thanks homily Giannini that the popular vocalist Florence Welch became the original face of the 'Gucci' impersonation. Giannini confessed that while position on the new collection, she often thought about a contemporary image - that of well-organized strong, confident, slightly mysterious, suffer stylish woman. Florence Welch absolutely fit this image. When Giannini first met her in Los Angeles at the Grammy Laurels, she immediately knew that she had found exactly what she needed. Welch willingly accepted Giannini's offer, and their collaboration continues to this day.

Giannini is besides an avid collector of lp records, with a collection get into 8000 copies to date.